Brazil as an emergent economy

This book focuses on the theory and practice of doing business in Brazil within a supply chain management context. The book is divided into six chapters.

Chapter one reflects on why one should do business in Brazil. Brazil is a hotspot for doing business due to, among others, high growth rates, access to raw material and natural resources, and an increasing middle class with buying power.

The second chapter is about experience economy and how this can be used in an industrial marketing context when penetrating the Brazilian market.

The third chapter is about to which degree Brazilian supply chains are influenced by environmental sustainability.

The fourth chapter deals with corporate social responsibility (CSR). The chapter sets out to provide an overview of which CSR-related issues a company should consider when doing business in Brazil.

The fifth chapter is concerned with outsourcing businesses to Brazil from a risk management perspective. The chapter outlines different types of risks and possible mitigation strategies.

The final chapter focuses on learning processes based on this field study trip to Brazil.